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Some High Pinterest influencers State That They still earn more Cash on Instagram, in Which they’ve fewer followers

Within an influencer promoting world dominated by Instagram, acquiring a sizable Pinterest following does not guarantee large sponsorship deals. Some high Pinterest influencers earn more cash on Instagram in which they have considerably smaller followings, they advised Business Insider. We talked to three influencers using a joint 15 million followers — Keiko Lynn, Erica Chan

Author:Andrew Stevenson
Reviewer:Johnathan Miller
Jan 19, 2020
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  • Within an influencer promoting world dominated by Instagram, acquiring a sizable Pinterest following does not guarantee large sponsorship deals.
  • Some high Pinterest influencers earn more cash on Instagram in which they have considerably smaller followings, they advised Business Insider.
  • We talked to three influencers using a joint 15 million followers — Keiko Lynn, Erica Chan Coffman, and Jan Halvarson — about how they earn money from your social network.
  • Visit Business Insider’s homepage for more stories.
Keiko Lynn, a personal style and lifestyle writer, is among Pinterest’s main stars and has greater than a million monthly viewerson the stage.
But advertisers care about reaching her lovers around Instagram and her website, KeikoLynn.com, compared to board-based social network.
“It is typically a secondary request from manufacturers,” Lynn told Business Insider. “I think that it’s underutilized since I’ve got such a large number of eyes in my Pinterest.”
When entrepreneurs do ask sponsored pins, it is often part of a bigger bundle deal, Lynn stated. A normal sponsorship package comprises one Instagram article, just two to 3 frames on Instagram Stories, a blog article, and also a dedicated pin on Pinterest.
Lynn, who is represented by the societal influencer marketing agency Digital Brands Architects (DBA), isn’t alone in fighting to market Pinterest as a stand alone station.
Pinterest influencers Erica Chan Coffman and Jan Halvarson, who have millions of followers,” stated the stage has best served their companies indirectly through visitors referrals.
“Shortly after Pinterest started, it became evident that it was the very best driver of visitors to my website,” said Coffman, executive editor in HonestlyWTF. Coffman, that has 6.2 million followerson Pinterest, comprises sponsored pins in contracts with big brands.
However she says a lot of her direct earnings stems in Instagram and her website. Though she’s almost 50 times more followers around Pinterest compared to Instagram, Coffman can control more for Instagram articles and Stories.
“I create the majority of my earnings from blog articles and new partnerships on my website,” she explained. “Social networking is definitely secondary. The simple fact I can maintain my visitors numbers high as a result of lots of traffic drivers such as Pinterest is tremendously valuable for my general company plan.”
Andrew Stevenson

Andrew Stevenson

Author
Meet Andrew Stevenson, a distinguished male writer whose passion and expertise encompass a wide array of topics, including global news, finance, health, celebrity culture, movies, and cryptocurrency. With a wealth of experience and a keen eye for detail, Andrew delivers engaging and informative content that resonates with readers from all walks of life. His insightful analysis of market trends, health breakthroughs, and the latest developments in entertainment captivates audiences, while his exploration of the burgeoning world of cryptocurrency offers invaluable insights into this rapidly evolving field. Andrew's commitment to excellence and his ability to distill complex information into accessible narratives make him a trusted source of knowledge and inspiration in today's dynamic media landscape. Join him on a journey of discovery as he illuminates the intersections of culture, finance, and technology, shaping the conversation one article at a time.
Johnathan Miller

Johnathan Miller

Reviewer
Meet Johnathan Miller, an esteemed writer and analyst renowned for his expertise in global news, finance, health, and cryptocurrency. With a distinguished background in finance and a meticulous approach to research, Johnathan offers incisive insights into market dynamics and economic trends. His articles are characterized by a profound understanding of health-related issues and a clear articulation of the complexities surrounding cryptocurrency. Through his professional lens and commitment to excellence, Johnathan navigates the intricate webs of our interconnected world, delivering compelling analysis and thought-provoking commentary. Join him on a journey of discovery and enlightenment as he continues to shape discourse in these vital spheres.
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